Case study
“SOLID developed the advertising strategy and managed all our Google and social media campaigns. Revenue from our own webshop increased by 102% and we achieved a stable 30% repeat purchase rate.”
Founder & CEO
Leading health & supplement brand
102%
Revenue increase
119%
More conversions
30%
Repeat purchase rate
6 mo
Timeline
The client
With more than 42 products, this seller supplies thousands of customers across Germany and Austria every year. Founded as a one-person operation, the company has grown into a team of ten under the founder and CEO's leadership.
To diversify revenue and reduce dependency on Amazon — where unpredictable listing suspensions threatened stability — the company launched its own Shopify store. SOLID was brought in to develop an advertising strategy that would turn the webshop into a real revenue channel.
Health & supplements
Germany & Austria
Shopify
Our approach
We structured the engagement around two parallel workstreams: building a precision Google Shopping architecture that could stay profitable on thin margins, and layering in full-funnel remarketing to maximize customer lifetime value.
Pillar 1
Pillar 2
The full story
This seller had built one of Germany's leading health and supplement brands on Amazon — over 42 products, thousands of customers across Germany and Austria, and millions in annual revenue. What started as a one-person operation had grown into a team of ten.
But the company's own Shopify store was barely contributing. Previous attempts to run ads in-house had produced unstable results, with webshop revenue accounting for less than 3% of total sales. Meanwhile, Amazon's unpredictable listing suspensions made diversifying sales channels an urgent priority.
The health and supplement space is fiercely competitive. Margins on individual products are tight — the company's philosophy is premium quality at accessible prices. That meant every ad euro had to work harder than in most e-commerce categories.
Without a structured campaign architecture, budgets were spread too thin across too many products with no way to control bids at the individual SKU level. The result: inconsistent revenue, wasted spend, and no clear path to profitability in paid acquisition.
We restructured the entire Google Ads account using a Single Product Ad Group methodology. Instead of lumping dozens of supplements into broad campaigns, every product got its own ad group with dedicated search terms and bid adjustments.
For the highest-performing products, we went further — spinning them out into separate campaigns with their own budgets. This let us scale winners aggressively while keeping underperformers from draining the account. Every campaign was built around the 25% ACoS ceiling the business needed to stay profitable.
Health supplement purchases are considered decisions. Customers research, compare, and often leave without buying on the first visit. We built dynamic remarketing campaigns on both Facebook and Google that served personalized ads featuring the exact products each visitor had viewed.
Cart abandoners saw different creative than casual browsers. Someone who spent time on a product page but did not add to cart received educational content about the product’s benefits. This layered approach turned one-time visitors into customers — and customers into repeat buyers.
One of the founder's biggest concerns was that customers would order once and never return. Supplements are inherently a repeat-purchase category, but only if you stay in front of customers at the right time.
We built coordinated remarketing sequences that re-engaged customers weeks and months after their first purchase — timed to when their supply would be running low. Combined with the dynamic ad campaigns, this drove the webshop to a consistent 30% repeat purchase rate, with customers averaging 2–3 products per order.
Results
The webshop went from contributing less than 3% of total revenue to becoming a significant, reliable sales channel — and a hedge against Amazon's volatility.
The company’s own online store went from a negligible revenue source to a significant, reliable sales channel — reducing dangerous dependency on a single marketplace.
More than double the conversions, with customers averaging 2–3 products per order. SOLID hit the target cost per acquisition while scaling spend consistently.
Lifecycle remarketing turned one-time buyers into recurring customers, building a predictable revenue stream the business could plan around.
How we did it
Every tactic was chosen to solve a specific constraint: thin margins, competitive keywords, and customers who needed multiple touchpoints before converting.
How we work
When margins are thin, the difference between profitable and unprofitable comes down to discipline in the details.
Client feedback
“SOLID more than doubled our conversion rate.”
We hired SOLID for a large CRM project. I was looking for support with reacquisition and reactivation campaigns, automations, and a revamp of our newsletters. SOLID overachieved their goals, and more than doubled our projected conversion rate.
Torsten Müller
VP of Growth
“A year of steady profitable growth!”
SOLID transformed our advertising strategy across 6 European markets. Their expert management of search, shopping, and social ads resulted in a remarkable tenfold increase in turnover and a consistently profitable ROAS.
Victor Borsche
CEO & Founder, OneEarPod
“My numbers have increased steadily and profitably.”
I never would have imagined that we could achieve so much, so quickly. They put so much effort into helping us grow and answering our questions. My numbers have increased steadily and profitably under their management.
Annie Sands
CEO & Founder, Sugarbabies
Stop leaving revenue on the table. Accelerate your company's growth with specialist support — no commitment, no pitch deck.
Get a free growth audit