“Brand keywords DE” has 38% lower CPA than non-brand. Shift 12% budget to capture high-intent volume.
Mobile bids increased +15% for top 6 converting ad groups. Projected +22% conversions.
AI-powered send-time & subject line optimization
We use AI to analyze subscriber behavior patterns, test subject line variations at scale, and optimize send times down to the individual level. The result: higher open rates, better engagement, and inbox placement that improves with every send — not a one-size-fits-all blast schedule.